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Goodful vs Willow & Everett Side-by-Side Comparison

Goodful cold brew coffee maker vs Willow & Everett mason jar. An indoor brewer and a shelf brewer, both for quantity brewing.

Goodful vs Willow & Everett Side-by-Side Comparison


Price at publication
Brewer HxW
11.8 x 7 inches7.9 x 7.1 inches
Brewer Diameter
4.5” x 3.9” oblong5.1" (13.0 cm)
Brewer Materials
PlasticGlass, stainless steel
Filter Type
Plastic, gauze-mesh immersionGause-type immersion
Filter HxDia
8.1 x 2.6 inches6.9 x 4.1 inches
Decanter Weight
0.9 lbs2.2 lbs
Total Parts Count


Stopper / Lid
Build Quality
Overall Design Scoring

The Goodful is a relatively large capacity brewer. It’s therefore quite tall and is best set inside a refrigerator door, however, it’s unlikely to fit a small refrigerator. The materials are hardy and durable, but the lid is clunky, and more detailed information on the device is lacking. The quality and look of the filter are a big plus overall.

Although the Willow & Everett looks neat and handy, the build quality and design didn’t quite match our expectations. The lid and filter, in particular, are poorly made and the tap mechanism is not well thought out. Cleaning is straightforward, and as long as you handle the jar carefully, you may be perfectly happy with this product.

Usability Comparison

Cleaning and Storage
Overall Usability Scoring

It’s quite easy to brew with the Goodful without measuring—although we measured everything carefully for our testing procedure. We particularly liked the filter design with a little handle to lift it out of the container.

Brewing with the Willow & Everett is very straightforward, as is cleaning and storage. Unfortunately, the design makes decanting somewhat cumbersome. The tap does not work so well and leaves about 20% of the liquid behind. That means you must decant it into a smaller vessel, largely negating the value of a tap in the first place.

Brew Quality

Overall Performance Scoring

The brew produced by the Goodful was reasonable. We liked the slightly bitter edge to the otherwise mild-roasted flavor. The brew also had a sweetish aftertaste, but with a watery finish. We recommend drinking it straight rather than diluting it too much.

The Willow & Everett produced a relatively strong and delicious brew. In fact, it was one of the best brews we got out of any immersion-filter cold brew coffee maker. Overall, the taste was defined by a deep roasted flavor and an almost bitter aftertaste. If you enjoy a strong coffee, or are looking for a quality cold brew concentrate to mix into something else, this is one of the better choices.

Overall Scores

Brew Quality
Ease of Use
Overall Scoring

Pros & Cons

  • Durable
  • Removable filter base
  • Turn-to-pour lid
  • Funky design
  • Brew ratio
  • Brew quality
  • Tap dispenser
  • Not a good fit for small refrigerators
  • Clunky lid
  • Lid design
  • Weak glass around tap 
  • Tap is temperamental
  • No literature


The Goodful is a large plastic brewer that can yield up to 67 fl.oz. or 2 liters of cold brewed coffee. It can stand in the door of a large refrigerator, but may be too wide for some smaller ones. The Willow & Everett, on the other hand, comes in a half and one gallon size and can produce up to 100 fl.oz. (3 L) of cold brew coffee.

Once the filter is removed, the Goodful can be laid on its side for storage, whereas the Willow & Everett needs to stand on a shelf. If you’re looking to brew a large quantity in a brewer that’s set inside the door of your refrigerator, Goodful is not a bad choice. However, the similar Takeya is an all round better proposition in both design and brew quality.

Compared to the Willow & Everett and Takeya’s brew ratio of 1:9, the Goodful is only 1:18. This means you get a much stronger brew from the Willow & Everett. However, the Willow & Everett does have design and quality issues. This includes the poor quality of the lid, the fragility of the glass around the tap or spigot, and the poor workmanship of the filter.

Behind the Comparison

Headshot of Roger Shitaki
Roger ShitakiReviewer

Roger Shitaki is a writer, author, and editor. His niches are household appliances, health & wellness, and travel. He’s a freelance contributor to a Tokyo lifestyle website and a leading ophthalmology magazine in Asia.

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